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Your time is valuable, but so is social media. Here's what small business owners need to know to make the most of each platform.
The above Reel, for example, uses a trending audio that suits one of Mala’s brand collabs perfectly. Even just-for-fun trend posts should contribute to your overall social strategy, so be sure that a trend is a good fit before you invest too much time in it. Save time managing your social media presence with Hootsuite.When operating a small business with a small team and (take a deep breath) a small budget, your social media marketing strategy needs to be rock-solid. The glamourous world of digital marketing offers unlimited opportunities and challenges, and you’ll need to work smarter and harder to spread the word about your brand.For expert, small business tips, we chatted with Kiana Safari, social media content creator, and Emily Cook, PR and partnerships over at Mala the Brand —a Canadian soy candle company based in Vancouver— to learn how to keep the marketing flame burning.Respond to comments and messages, and use feedback to refine your social media strategy, to ensure content remains relevant and engaging. Don’t be afraid to get transparent with your content. Share both successes and challenges openly to build a genuine connection with your audience and enhance your brand’s relatability.
Many colleges fail to leverage their social media presence fully. They create a disconnect between their brand on their website and their social media profiles. Here are three tips to make sure your college is well-represented online.
Choose the right tools to manage your social media presence: Many tools help you manage all your accounts more efficiently. Hootsuite, Spredfast, or SproutSocial can also help you manage your brand’s image and spread your content effortlessly on different networks.Social media is an essential avenue for colleges to connect with students. Here are three tips to optimize your College Social Media StrategyHow can you reach your audience without spreading yourself thin through the social media race? The only way to consider it is to ensure you are relevant. Start by analyzing your and prospective students: how are they using a specific network? Is it consistent with how you would use the network to promote your college? Gather your team: Identify the persons working on creating or keeping your college’s presence online.Tags: digital marketing for colleges (30) social media strategy for colleges (20) • Higher Education Marketing • college social media engagement • social media marketing • college brand social media • social media content planning for colleges • Online reputation • College Social Media Strategy • social media for colleges (10) • college marketing (260)
If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. First things first: your social media presence shouldn’t look ...
If you want to use social media for brand awareness, use these 12 ideas to jumpstart your efforts. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. First things first: your social media presence shouldn’t look like everyone else’s.Learn what brand awareness is, why it's important, and the best strategies to measure and increase it using social media.One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Fast food, retail, sports—those brands can get experimental. Everyone else has to play it safe. That couldn’t be more wrong. If you don’t believe me, just take a look at the Oklahoma Department of Wildlife Conservation’s social strategy.It might sound corny, but the person behind your social presence represents a one-of-a-kind voice. Before you hit post, make a point to ask yourself: “Does this sound like something a bot would say?” · Recognition is a key element of building brand awareness.
As Gen Z goes to college, establishing a presence on social media has never been more important for higher education institutions.
The point is, the more people who share content, the greater your institution’s reach and social share of voice, so invite in ambassadors to help whenever you can. With Hootsuite Amplify, faculty, staff, and students can share vetted, on-brand content and increase reach. Did you check out the social media directories we mentioned above?Save time managing your social media presence with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more.That’s why we’ll be digging into the expanding role of social media in higher education in this post. Read on to learn how to use social tools to build your institutional reputation and foster a sense of collegiate community.Bonus: Download a free bundle of social media tools designed specifically for universities and colleges — including post ideas, a social policy template, a social media strategy template, and alumni reachout templates.
Building social media brand recognition can seem daunting, but we've broken it down into actionable steps to build a consistent brand presence.
There also may be times where you can use your branding basics to your advantage. Celebrating a hashtag holiday or the launch of a campaign could be a great time for this! Branding your social media presence takes takes time and like your posting schedule, will need consistency, forward thinking and focus to implement.While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers).The addition of social media meant that companies now had another way to connect with their consumers. Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network. How do you make sure that you’re writing in a similar tone in your email marketing, one that matches your brand’s vibe in TV ads?A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. We’ve written this guide to help you uncover strategies to ensure a consistent brand across multiple social media networks.
Having a robust social media and university branding strategy will help you attract more students, engage your current ones and improve alumni relations.
When you have a solidly built social presence, you increase your ability to develop relationships with the people who help your university continue to compete in the marketplace: prospective and former students. Building these relationships is crucial if you want to stand out in today’s digital atmosphere, and doing so is beneficial both on and off social media. If any of the above tips seem difficult or overwhelming, we’re here to help.Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential. According to a study by EAB, about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels. Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.The higher education landscape is competitive, so drawing out what distinguishes a university from others is an essential tool in driving enrollment. This is where higher education branding plays an important role. As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities.To start, the branding team here at Circa Interactive goes through rounds of creative strategy in order to define and design our university partners’ brand attributes. To engage with prospective students on social media in the most effective way possible, the team first takes a deep dive with the university and its stakeholders.
Ready to level-up your approach to social media marketing? Here are the steps to develop a foolproof social media marketing strategy.
According to a Q2 2024 Sprout Pulse Survey, 78% of consumers surveyed strongly/somewhat agree that—compared to a year ago—a brand’s social media presence has a larger impact on whether or not they trust that brand. That number goes up to 88% for Gen Z. What influences that trust the most?One of the best ways to stand out on social media is to define your distinct brand voice. Chances are you’ve seen a post from a particular brand that just feels like, well, theirs. The quippy, casual tone that makes Discord’s X presence beloved by casual users and moderators alike is a great example.It’s important to pay attention to the optimal times for engagement so you can automate the most tedious aspects of your social presence without having to worry about posting in real time. But, quick question: When is your brand available to engage and interact with customers? You might see some recommended times to post late in the evening, for example. But if your team isn’t there to communicate, what’s the point of posting at the “preferred” time? When you’re able to do so, ensure your social media or community managers are available and ready to answer any product questions or concerns when you post.This guide highlights plenty of moving pieces to maintain a modern social presence. That said, putting together yours doesn’t have to be a drag. If you set actionable goals and address each of the steps above, you’ll already be way ahead of the curve when it comes to your social media marketing strategy. And if you try out some of the Sprout Social features we shared in this article, sign up for a 30-day trial today. Read more about 11 Tips To Boost Your Social Media Marketing Productivity
Keep these tips in mind as you begin your college search and application process. 1. Know the 3 Tenets of Social Media You are never anonymous. Your posts will never disappear. Anyone in the world with an interest in finding everything you’ve ever posted can. These rules apply to all…
These rules apply to all social media activities including Snapchat, Finsta, and social media accounts believed to be private or hidden by an alias. “I know colleges will be looking, so I’ve never posted anything that can embarrass me.” We hear this from students all the time and always ask whether they’re certain about this (see Tip #1) and then remind them an empty or neutral digital presence will not help their college admissions chances.It is liberating for students to separate their social media activities with friends from the content colleges will want to see (see Tip #3). Think about using less popular teen platforms like LinkedIn, Twitter, or Facebook to build your college-facing digital presence.The content you should be sharing with colleges is very different than the content you are willing to share with your friends and peers. Different audiences demand different content. Social media is fun, so you need not worry about compromising your online activities with friends (but remember Tip #1).This technique will lead colleges to discover the social media content you want them to see. This will help you increase your “Likelihood to Enroll” score by leveraging the algorithms measuring your digital activities (see Tip #8). This is the opportunity to take control of your digital narrative. Social media is a great place to showcase your character attributes—leadership, volunteer service, commitment to an activity, teamwork, resiliency.
Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced "Facebook Flyers Pro" in 2007. Since then, it has revolutionized the marketing landscape by allowing companies to reach an
Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.Automate scheduling: Use social media management tools to schedule posts in advance. Not only will this help you save time, it will also ensure your content is delivered on a consistent basis. A regular posting schedule helps keep your brand’s presence fresh in the minds of your audience.Social media marketing is all about using social media platforms such as Facebook, Instagram, X and TikTok to chat with your audience, get your brand recognized and increase sales. It involves creating posts, images and videos that your audience will love, interact with and share.It is no wonder why so many businesses have ditched old-school marketing strategies such as billboards or radio spots in exchange for comprehensive social media campaigns. Some of the biggest advantages of social media marketing include: Increase brand awareness: You can expand your brand’s awareness by consistently posting on social media sites.
By staying ahead of these trends, digital marketers can craft impactful campaigns .
AI-driven personalization can also allow your brand to design user journeys that proactively meet customer needs. Develop campaigns that consider various stages of the buyer journey, from interest to decision-making, for highly relevant interactions. The line between social media and e-commerce is blurring, with platforms like Instagram, Facebook and Pinterest integrating in-app shopping features.As consumer preferences shift toward snackable, engaging content, brands can use video to deliver information quickly and creatively. Here are my tips for creating engaging video content that speaks to developing trends:Overall, keep an eye on AI advancements in personalized user interactions that can interpret and respond to customer sentiment. This shift will allow brands to offer a more customized customer experience, making AI an essential asset in customer relations.It's important to note how voice search optimization differs from traditional SEO as users ask questions conversationally. Instead of typing "best coffee shops in Seattle," a voice search might be "What are the best coffee shops near me?" Brands should focus on long-tail keywords and natural language to capture this growing audience.
College students love social media, so your college needs to focus on social media efforts! Here's 10 ways to improve social media marketing for colleges.
For your college social media strategy to be successful, you’ll want to start off on the right foot by creating accounts on multiple platforms. Don’t set up a Twitter account and let that be your sole social media presence.But how do you do that? How can you successfully manage social media marketing for colleges? While social media marketing can cover a lot of territory, below we’ve laid out 10 tips for improving the way you use it to reach your target audience.Learn how to get better results from social media marketing as a college with this compilation of our team’s most effective tips for educational institutions.Social media is an important marketing tool for any organization, but that may not be truer for any organization than it is for colleges. With the last of the millennial generation trickling out of the college system, today’s prospective students are part of Generation Z — often dubbed “iGen” for their familiarity with digital technology. And since these students are part of the first generation to truly grow up with social media, no college can hope to win them over without using that very medium.
It’s important for everyone involved ... Tips and Examples · While a brand should have a consistent voice across all channels, you can still customize your posts to appeal to the unique users of each platform. Some platforms emphasize videos, while others focus on photos or text. Plan to customize the content of your posts to suit the platform while still following brand guidelines and maintaining a similar voice.Related: 14 Effective Ways To Grow Your Social Media Presence...
It’s important for everyone involved with a brand's social media to understand the brand guidelines and adhere to them when posting on different platforms.Read more: Understanding Brand Guidelines: Tips and Examples · While a brand should have a consistent voice across all channels, you can still customize your posts to appeal to the unique users of each platform. Some platforms emphasize videos, while others focus on photos or text. Plan to customize the content of your posts to suit the platform while still following brand guidelines and maintaining a similar voice.Related: 14 Effective Ways To Grow Your Social Media PresenceLearn what social media branding is, its purpose and how to create a social media branding strategy that attracts users and promotes a cohesive brand identity.If you work in digital marketing, sales or a related role, you may benefit from learning how to create a social media branding strategy.In this article, we explain the concept of social media branding, review its purpose and discuss how to develop a social media branding strategy that boosts audience recognition, with additional tips to improve your techniques.Researching when each social media platform has the most active users can help you decide the best time to make posts each day. You can also schedule different types of posts to add variety to a user's feed while still reminding them of the brand.Related: How To Schedule a Facebook Post in 4 Steps (Plus Tips)
Engage with your audience on various social media platforms to widen your reach and establish credibility. Be strategic in selecting platforms; focus on quality over quantity to effectively manage your business’s online presence. As a college student, building your personal brand is crucial ...
Engage with your audience on various social media platforms to widen your reach and establish credibility. Be strategic in selecting platforms; focus on quality over quantity to effectively manage your business’s online presence. As a college student, building your personal brand is crucial for your future success.Essential online reputation management tips for college students. Learn how to build a strong personal brand for future success.Learn more about our NetReputation - Ranked #1 in ORM.Regular Assessment: Continually evaluate the effectiveness of your brand in reaching your target audience and aligning with your values. Update Your Image: Keep your online presence and professional materials up-to-date to reflect your evolving skills and experiences. Stay Relevant: Adapt to changes in your industry and audience preferences to remain competitive and engaging. Did you know that 70% of employers use social media profiles to screen candidates during the hiring process?
Social listening is a popular and ... on social media platforms. Every year, data from the E-Expectations Trend Report confirms that a college or university’s digital presence is an important part of an institution’s overall persona. As this generation of digital natives continues to mature, you can expect that the influence of your online messaging will become even more crucial in sharing your school’s brand...
Social listening is a popular and useful way to do audience listening and involves tracking conversations on social media platforms. Every year, data from the E-Expectations Trend Report confirms that a college or university’s digital presence is an important part of an institution’s overall persona. As this generation of digital natives continues to mature, you can expect that the influence of your online messaging will become even more crucial in sharing your school’s brand.Social media marketing is crucial for colleges and universities’ prospective student outreach strategy. Learn how to best connect with the new generation now!Social media marketing is crucial for higher ed institutions’ marketing strategy. Learn how colleges and universities can best reach prospective students now!College-bound high school students receive an onslaught of postcards and thick packets every summer. Parents stack them neatly on the table, getting excited thinking about the possibilities hidden within each piece of mail. Students? Untouched. Their typical reply? ... Your online presence is critical, and that includes social media for educational institutions.
An active social media presence is the key to winning over consumers in a saturated market. It’s where your brand can showcase a unique personality and appeal to your audiences. Use the tips outlined above to get started on your social media journey or strengthen your existing strategies.
Looking to make the best use of social media for your business? Learn the best tips and tools to use social media for business.Increase your brand’s visibility and reach: Social media drives product discovery, as highlighted in the latest social media statistics. Many potential customers will see your brand’s TikTok or Instagram before they see your website. They may learn about your brand when they come across your posts in their Explore or For You pages. Or they may even find you through a friend’s or influencer’s post. So having an established social presence is crucial to boost your visibility and reach.Work with each department to identify how social media can deliver the most value for them. Ask each team what they want to find out from social media. How do they want to use it? How can your brand’s social media presence serve them?This is one of the best ways to use social media for business to build connections. In fact, people expect brands to personalize their responses. According to the 2023 Sprout Social Index™, 70% of consumers expect a personalized response to their customer service needs. ... Don’t make the mistake of treating your social presence as a dumping ground for offers.
Read “Personal Branding Tips: 5 Things Every Professional Should Have to Build Their Brand” for a checklist of assets college students should have for personal branding · As mentioned above, social media channels are among the personal brand assets college students should invest time in and leverage to grow their brands. LinkedIn profiles stand out among those channels in terms of personal brand value, as a strong presence ...
Read “Personal Branding Tips: 5 Things Every Professional Should Have to Build Their Brand” for a checklist of assets college students should have for personal branding · As mentioned above, social media channels are among the personal brand assets college students should invest time in and leverage to grow their brands. LinkedIn profiles stand out among those channels in terms of personal brand value, as a strong presence on LinkedIn is an asset for professionals in virtually any industry.Social Media Profiles for College Student Personal Branding · For example, a consistent presence on social media can lead to a large, engaged following that yields job opportunities, or serves as an audience representing potential customers when you choose to start a business or monetize your personal brand.To discover how to get started early in building your own personal brand as a college student, follow the personal branding tips. ... Segment Private Social Media Channels and Channels Dedicated to Your Personal Brand, and Determine Their Level of OverlapTry connecting with alumni on LinkedIn, follow them on other social platforms, engage with their content, and reach out in direct messages to introduce yourself and ask for tips and advice. For more opportunities to grow your personal brand, check out the best social media platforms for college students.
Learn the basics of brand awareness plus 18 brand-building strategies (with examples) to help you build brand awareness for your business.
In the case of a small business, their level of brand awareness may not reach eponym status (e.g. asking for a Kleenex instead of a tissue), but simpler forms are counted as success. This could mean: Consumers having knowledge of what your business is known for. A social media user knowing your ad is going to be funny when they come across you in their feed.Related: Our friends at LocaliQ cover brand awareness vs. lead generation here. No matter the quality of your products and services, no matter how much you spend on advertising, and no matter how much you post to social media, your business isn’t likely to get very far if it doesn’t have a brand to set itself apart.Plus, increased exposure doesn’t necessarily equate to increased brand awareness. For some simpler yet effective ways of building brand awareness, you may want to: Create a custom hashtag for Instagram. Participate in or sponsor local events. Post regularly to social media using your brand voice.Everyone loves free stuff! Put your brand name on koozies, pens, Frisbees, etc, then give away your items at local festivals. ... Run a social media contest in which contestants submit a photo or video, with other users voting for their favorites.
A social media ecommerce strategy can help you build brand awareness, communicate with customers, and generate more sales for your online store.
All of this drives impressive brand loyalty that translates directly into ecommerce sales. The company sold out of its 2024 Holiday Favourites Set just three days after announcing the launch. ... Social proof combined with a free sample helps overcome buying objections. Building an engaged fan base helps followers feel like they are part of a community. Grow your social media presence faster with Hootsuite.Here’s the thing: You can’t view your social channels primarily as a promotional channel. The top social media turn-off among consumers is when brands are too focused on self-promotion. Building brand awareness is a process. It takes time, and it requires you to put your followers first. To help, follow these tips:Note: We’ll touch on social commerce in this post – that is, making sales directly on social media platforms through their native shopping tools. But if that’s your primary focus, check out our in-depth guide to social commerce first. Social platforms are overtaking search engines as the primary method of product discovery and brand research.Seventy percent of people who follow brands on social media plan to buy from them (soon or in the future). Getting more of your target audience to follow your social accounts directly equates to making more social media ecommerce sales.
Creating a graphic design print portfolio can be challenging. To make things easier we've gone ahead guide on how to create a graphic design print portfolio.
The goal of a full portfolio book or great print portfolio is simply to make your customers say “Wow!” It is a piece of art and a sales pitch that both shows and tells a prospective client what you can do for their brand. These tips will help you use your graphic design portfolios and skills to market yourself in a powerful and compelling way. So, have fun, show off a little, and dazzle your customers with a thoroughly well thought out and well-crafted presentation. Once you’ve created a stellar print media portfolio, it’s important to find opportunities to showcase it effectively to potential clients and employers.Generally, your own graphic design portfolio website graphic design portfolio website contains images of your work, information about you and your experience, skills, clients, bio, artist statement, etc., and your contact information, social media, and website. ... Create a Print Portfolio. Image Credit: Liam Nguyen · Whether you’re a graphic designer or creating a print or digital graphic design portfolio, there are some universal best practices, graphic design portfolio tips, design principles, and experience designers have to follow:In the technological age, most graphic designers understand that an online presence is necessary to create credibility and help customers find you. But don’t overlook the need for a physical design portfolio. This essential branding interface design and marketing asset lets your potential clients to hold your work, flip through the pages, and interact with it in an entirely different and more tangible way than a website.Once you’ve created an amazing portfolio, you’ll want good pictures of it for your website. It’s an example of your work and an opportunity to demonstrate your branding graphic design skills to visitors to your digital portfolio.
Learn how to maximize your university's social media marketing strategy with these 14 tips!
Learn how to maximize your university's social media marketing strategy with these 14 tips! ... Social media marketing is essential for your university to establish brand awareness, brand loyalty, and relationships with students.This blog post is sectioned off into two parts: the first part will give you social media marketing content ideas, and the second part will give you tips on how to effectively achieve those content ideas on social media. Let’s get started! What is brand awareness?Check out this social media event promotion guide from Hootsuite to learn some valuable tips about social media event promotion. Now that you have some great content ideas, here are some ways you can achieve those ideas! What are your university’s social media marketing goals? Is it to strengthen your institution’s brand?By growing your social media presence, you will be able to create an amazing online community for your institution and in return, it will also have the potential to attract prospective students to enroll in your institution.
